Everyone admires your beautiful handmade treasures-and you love creating them. But still, week after week, you end up at small fairs selling your wares and netting very little cash. That's often the sad story, because most craftspeople are artists first, and businesspeople second--No one better understands the unique needs of "artrepreneurs" than Wendy W. Rosen, creator of the National Buyers Markets of American Crafts and publisher of American Style. She'll show you, in this oversize, all-color reference--filled with lots of specific names and addresses--how to develop a thriving retail business! Along with firsthand stories from artisans who made it, and dozens of practical worksheets, use the great advice on: * Getting started, coming up with and outlining business plans, figuring out your likely customers, and interpreting trends. * Developing and designing your product. * Pricing, both wholesale and retail-including worksheets on overhead costs, selling costs, and more. * Adding assistants, and networking with other artists, guilds, and professionals. * Copyrights and patents, and choosing a computer system. * Designing dynamic promotional materials, PR campaigns, newsletters, and direct mail marketing. * Crafts fairs, trade shows, and galleries. * Making a crafts business a family affair. Your hobby will quickly become a very profitable business! 256 pages (all in color), 8 1/2 x 11.