Before and After Page Design (2003)
Front Cover Book Details
Author
John McWade
Genre Graphic Design
Subject Desktop publishing; Graphic design (Typography); Grids (Typographic design); Layout (Printing)
Publication Date 2003
Format Paperback (230 mm)
Publisher Peachpit Press
Language eng
Plot
Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Personal Details
Collection Status In Collection
Quantity 1
Index 41
Read It Yes
Links Barnes & Noble
Product Details
LoC Classification Z246.M38 2003
Dewey 686.2/2544536
ISBN 020179537X
Nr of Pages 208
First Edition No
Rare No
Notes
Includes index.