| AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts
(1998)
|
| Front Cover |
Book Details |
|
| Author |
| Tad Crawford |
| American Institute of Graphic Arts |
|
| Genre |
Business; Graphic Design |
| Subject |
Commercial art |
| Publication Date |
5/1/1998 |
| Format |
Paperback
(250
mm)
|
| Publisher |
Allworth Press |
| Language |
eng |
|
|
| Plot |
| AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers. |
|
|
| Product Details |
| LoC Classification |
NC1001.6.A44 1998 |
| Dewey |
741.6/068 |
| ISBN |
1880559897 |
| Cover Price |
$24.95 |
| Nr of Pages |
311 |
| First Edition |
No |
| Rare |
No |
|
|